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Optimum market-positioning models for South African arts festival scenarios
Van Zyl, Cina
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2005-11
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Author
Van Zyl, Cina (1)
Subject
338.479168 (1)
Art festivals -- South Africa (1)
Arts festivals (1)
Conjoint analysis (1)
Conjoint analysis (Marketing) -- South Africa (1)
Game theory (1)
Market-positioning model (1)
Special interest tourism (1)
Tourism (1)
Tourism and the arts -- South Africa (1)
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Date Issued
2005 (1)
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Yes (1)